A business plan is often referred as the roadmap to success. Anyone who runs an existing business or is in the process of starting up understands a sound business plan is the initial step for success. It will give a precise description of what the business will achieve, how it will be achieved, why and by whom.
Writing a business plan will help the entrepreneur organize his expectations for the business and develop a framework that will guide him in running the business.
Moreover, the business plan will become a relevant tool in making future decisions, especially those that will impact the business over the long period.
A business plan has several sections, however, when crafting your business plan, take time to define your mission and vision as well as your goals and objectives. These sections will clearly state the core of your existence and define what you want to accomplish and what your business actually stood for.
Before you can actually develop these sections, you need to identify your core values. Consider the stakeholders that your company is accountable.
The stakeholders may include the owner, employees, customers, suppliers, and investors. Your core values will be the foundation of your mission and vision as well as your goals and objectives.
A mission is defined as an important purpose, accompanied by a strong conviction. Therefore, your mission statement must clearly state the purpose of your existence.
It must be about you and should create a connection with both the customers and the employees. Mention a specific goal that is tangible and should boost the value proposition of your business.
Often, generic, extremely long mission statements are confusing and may become useless. Brief and concise, single sentence mission statements are more preferred.
Vision is defined as the anticipation for that which will come to be. Your vision statement must clearly impact how you envision your business.
It asserts your expectations; therefore, it should be an awesome, inspiring and hopeful statement of your commitment and dedication.
Make your vision statement detailed and compelling. It should point out why your company exists. It must also paint a clear picture of your intended outcome.
Vision statements that are generic or utterly unreasonable can become uninspiring and totally bland.
Business Goals and Objectives
Simply put, your goals and objectives will help you figure out where you’re going and help in executing or setting your vision and mission for your business.
Your business plan must clearly lay out, both your long-term and short-term goals. When setting your business goals and objective, it is important to make them SMART and logical.
This means that you need to make your goals Specific, Measurable, Actionable, Realistic and with a Time Frame.
Goals are generally qualitative and tend to focus on achieving the general picture of the business intentions. Primarily, goals are centered on customer service, market positioning and business growth.
Objectives, on the other hand, are centered on the practical daily operations anchored in the quantitative measure of business figures such as the number of customers, costs, revenue and other product-related metrics.
Having a sound business plan is like having a road map when embarking on a road trip. A road map will guide the traveler in making decisions how to reach his destination and to make his travel itinerary.
In a similar fashion, a business plan encapsulates the very core of your company’s existence, and will help you plan out and decide as you navigate your business towards success.